This week we explore Atlassian’s contrarian path to $42B, Genghis Khan’s empire that ended in a pandemic, and the dark horse of big tech: pizza. Bootstrapping to $42B market cap Atlassian ($42B market cap) offers a suite of enterprise software, a product category that normally operates through sales teams, high value purchases, and slow bureaucratic payment terms. Atlassian managed to bootstrap their way to the top of this industry with very little venture capitalist investment, and
To Be And To Last #6
To Be And To Last #6
To Be And To Last #6
This week we explore Atlassian’s contrarian path to $42B, Genghis Khan’s empire that ended in a pandemic, and the dark horse of big tech: pizza. Bootstrapping to $42B market cap Atlassian ($42B market cap) offers a suite of enterprise software, a product category that normally operates through sales teams, high value purchases, and slow bureaucratic payment terms. Atlassian managed to bootstrap their way to the top of this industry with very little venture capitalist investment, and